As another year draws to a close, we’re back with another Freja end-of-year retrospective to entertain and delight before all the holiday festivities are truly upon us.
Before we can get to Freja in 2025, however, let’s first address the elephant in the room…
The Missing 2024 Retrospective
Due to unforeseen circumstances, the 2024 retrospective was lost in the void of the Internet, never to be seen again. For consistency’s sake, however, we can let it shine here briefly before we move on.
If Freja in 2024 could be summed up in a single sentence, it would be: Freja goes international! Here are the main points we hit:
- Freja expanded support to 170+ countries worldwide
- EU/EEA citizens could get Freja+ with a coordination number
- Important agreements with the Swedish Tax Agency and the Swedish Migration Agency, aimed at foreigners moving to Sweden
- Customisable Service ID in collaboration with Swedish municipalities
Now that we’ve addressed this burning issue, let’s move on to 2025.
Freja in 2025: Something for Everyone
Unlike 2022, with its heavy emphasis on accessibility and the fight for equality, or 2024, with its focus on international reach, Freja in 2025 truly had something for everyone.
Accessibility, security, user experience and support, backend improvements, support for new languages—and more.
Freja ID Card Security Update
We started the year with an important update to the Freja ID card, with a design-language emphasis on security.
The visual updates focused on the importance of verifying the ID card rather than accepting it at face value. The QR code containing the user’s data was also given a 120-second validity window, requiring a refresh for new identifications.
We also introduced a new security information screen with important guidance on preventing fraud and verifying the validity of the ID card. Finally, we improved how the security code is presented to the person checking the ID card.
Security is always our top priority, and the purpose of this update was to protect both users and services from dishonest use of the Freja ID card.
Freja Introduces Support Chatbot
To alleviate pressure on our support team—especially during off-hours and holidays—Freja launched the first iteration of its support chatbot in May.
In no way intended to replace our support team, the chatbot has proven remarkably effective for simple, repetitive questions about Freja. This frees up valuable time for our team to focus on more complex support issues.
And although it sometimes takes a bit of effort to communicate with it properly, our users have responded positively, with thousands of daily conversations.
Still Focused on Accessibility: New Login Form Look
Apart from security, accessibility remains an equally important issue for us—one we will not compromise on.
PTS, the Swedish Post and Telecom Authority, which monitors electronic communications, is responsible for enforcing the Act on the Accessibility of Services.
This Act entered into force on 28 June 2025 and, for Freja, primarily concerns accessibility related to login forms.
Its purpose is to ensure that users have sufficient time to interact properly with web content—for example, the ability to turn off, adjust, or extend a time limit to complete a task (such as successfully scanning a presented QR code).
We promptly updated Freja’s login form to comply with the new regulations. Updates to connected services that Freja offers via OpenID Connect and IdP have either already been rolled out or are planned by the end of the year.
EU/EEA National ID Card Support in Freja
Further expanding Freja’s ID portfolio with EU/EEA national ID cards was the natural next step after supporting 170+ biometric passports worldwide and opening Freja+ to EU/EEA citizens.
With freedom of movement across Europe, borders are no longer purely physical. Instead, they often manifest digitally, as people moving to Sweden encounter a complex and frustrating system where almost everything is digital. A universal solution feels close—but always just out of reach.
In addition to supporting registration with coordination numbers (and granting Freja+ to EU/EEA nationals who have one), this is another step toward better access to services for people living in Sweden. All EU/EEA national ID cards are supported, with two exceptions: Iceland, whose ID cards we cannot yet accept, and Denmark, which does not issue national ID cards to its citizens.
Our hope is that this makes it easier for more people to use e-services in Sweden.
Freja & Samsung Collaboration
Returning to the Freja ID card, we teamed up with Samsung over the summer to make it even more convenient for Samsung phone users. The Freja ID card can now be added to Samsung Wallet, ensuring it’s always at hand when needed.
EU Digital Wallet
In October, this collaboration expanded into a joint project focused on age verification, within the framework of the EU’s new guidelines and technical standards.
This initiative is based on the EU’s technical template for digital age verification, which aims to introduce EU-wide digital ID wallets.
We’re very excited to see where this collaboration leads—so stay tuned!
New Languages in Freja
As Freja continues to reach users outside Sweden, we’ve been busy adding support for languages beyond Swedish and English to better serve an international audience.
With German and French added in spring, and Norwegian, Danish, Finnish, Dutch, Italian, and Spanish during the summer, Freja now supports 10 languages across the mobile app, the “My Pages” web portal, websites, emails, and more.
Here’s to 10 more!
Organisation ID – Always Improving
Organisation ID (OrgID) often flies under the radar in these retrospectives. Working quietly in the background, it has steadily grown into one of Sweden’s leading service IDs.
In 2025, we added two new features to its already impressive offering.
Face Activation for Temporary Devices
The ability to add and remove temporary devices is a cornerstone of OrgID, especially for workplaces that use shared device pools.
Now, temporary devices can be activated using face authentication alone—making the process smoother without compromising security.
Choose OrgID
As OrgID adoption grows, it’s increasingly common for users to have more than one OrgID connected to their account.
To improve transparency and user experience, we made it easier for users to clearly see which OrgID they’re using each time they authenticate.
Miscellaneous Backend Bits & Bobs that Make Freja Go Round
Before we conclude, let’s give a shout-out to the unsung heroes of Freja—the backend bits and bobs that keep everything running smoothly.
Without diving too deep into technical details, here’s a quick rundown.
Unique Personal Identifier (UPI)
Introduced as an alternative to the Swedish personnummer, UPIs make it easy to assign an identifier that complies with Swedish formatting requirements to individuals who don’t have a personnummer.
Dynamic QR Codes
Introduced as part of the 2025 accessibility requirements discussed above.
New Attributes in the Freja API
The Freja backend has been enriched with new attributes that users can share, such as UPI, gender, photo from their ID, and their level of assurance in Freja. Fun!
See You in 2026
If you made it this far—thank you, and thank you for using Freja. In the end, Freja wouldn’t be what it is without the people who use it.
With 2025 coming to a fantastic close, we couldn’t be more excited about 2026. There are plenty of exciting features, services, and opportunities ahead.
See you then!
